NBA2K22 – Special Event
Client
2K
Game
NBA2K22 (Special Event)
Services
Event Support / Talent Booking / Influencer Coordination
Year
2022
Category
Creative Marketing, Event Activation, Influencer MarketingAbout This Project
We supported 2K with a special influencer activation for the launch of NBA 2K22. As part of the campaign, the German comedy duo Erkan & Stefan joined the show Getting Buckets, where they played the game live alongside the hosts. In addition to their appearance on the show, they also streamed NBA 2K22 on their own channel, bringing humor and reach to the campaign.