505 Games Germany
Grow: Song of the Evertree
Influencer Strategy / Creator Outreach / Campaign Activation
2021
We ran a dedicated influencer campaign for Grow: Song of the Evertree on behalf of publisher 505 Games (Gemany). To highlight the game’s themes of nature and nurturing, selected creators received custom plant kits allowing them to grow their own tree at home — tying real-life growth to the game’s core message.
We handled creator selection, briefing, and content coordination across platforms, ensuring authentic and engaging coverage for the game’s release.