brand and heist | Your Player Two in the Games Industry

Your Player Two in the Games Industry

Let your game
get seen.
And loved.

Built by gamers.
For game makers.

We create artworks

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We boost your game to the next level.

OVER 10 YEARS IN THE GAME.

ABOUT US

You’ve got the game — we make sure the world knows about it.
brand and heist is the agency for developers and publishers who want more: more reach, better presentation, and a stronger community. Our specialty? Everything that makes your game more successful — from the first pitch to the release (and beyond).

why brand and heist?

We live and breathe games.
We know the challenges — and the huge opportunities — in the games industry. We bring the skills, passion, and experience to help your project shine. Whether you're a small indie team or a major publisher: with us, you’ll have a partner who’s just as hyped about your game as you are.

services

Full Service Publishing
Self-Publishing Support
Marketing & PR & Community
Strategy & Consulting
Content & Production
Merchandise & Collectors Editions
Localization

Clients and Partners.
since 2018.

Fair Deals for Indies.

We know budgets are tight — and great games shouldn’t fail because marketing is too expensive. That’s why we offer indie developers fair pricing and flexible models:

✅ Discounted service packages: Get exactly what you need — without breaking the bank.
✅ Revenue-share options: For selected titles, we share the risk and cover costs upfront. We only earn when you do.

Our goal is simple: to help promising games get the support they deserve — no matter the studio size.

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Our Services.

01

Full-Service Publishing

Full-service publishing

We handle every aspect of getting your game to players — so you can stay focused on making it great.

Our publishing support covers clear strategy and planning, full platform management, localization and QA coordination, and porting with trusted partners. We craft tailored marketing and PR campaigns, organize influencer activations, and build community buzz before, during, and after launch.We also develop merchandise and special editions to strengthen your brand and unlock extra revenue. From day one to post-release, we’re your reliable partner for a smooth, successful launch.

Self-Publishing Support

02

Platform setup & optimization
We help craft and fine-tune your store presence (Steam, Epic, Nintendo, Sony etc) for maximum discoverability and conversion.

Financial forecasting, budgeting & niche analysis
We provide realistic, data-driven financial models and market research based on current trends and benchmarks.

Porting coordination
We guide and coordinate console porting with trusted development partners to bring your game to new platforms.

Platform-specific release strategies
We guide your go-to-market planning based on platform best practices, timing, pricing and audience fit.

Demo Test Play, Beta Tests & Feedback
We organize structured demo test plays and manage both open and closed beta phases — delivering real-player insights and actionable feedback to help you polish gameplay, balance, and onboarding.

03

Marketing & PR & Community

Campaign strategy & execution
We design and manage holistic marketing campaigns tailored to your game, your timeline, and your audience.

PR support (press releases, outreach, press kits)
We write compelling press materials and reach out to relevant media contacts to secure coverage and reviews.

Influencer research, scouting & talent coordination
We identify creators that match your game’s tone and genre, then handle briefing, coordination, and follow-up.

Full influencer campaign management
From one-shots to full launches — we take care of influencer planning, communication, content rollout and reporting.

Social media campaigns (strategy & paid ads)
We develop content calendars, organic strategies, and targeted ad campaigns across relevant platforms.

Website for Games (incl. Shop)
We design and build dedicated game websites — from landing pages to full online stores — to showcase your project and sell directly to fans.

Community Management & Building
We grow and moderate your player community across Discord, Steam, and social channels — keeping fans engaged, informed, and excited.

Special event support (e.g. Gamescom activations)
We plan and manage hands-on events, booths, creator showings or press appointments on site.

Brand collaborations & creative marketing stunts
We create unusual, memorable campaigns that get people talking — online and offline.

04

Strategy & Consulting

Crowdfunding support & campaign consulting
We help shape Kickstarter & Co. campaigns — from storytelling to rewards to promotional strategy.

Pitch deck writing & proofreading
We help you sharpen your narrative, clarify your vision, and build compelling decks that open doors.

Mission statement & narrative consulting
We work with you to define what your game (or studio) stands for — and how to communicate it clearly.

Ongoing project consulting & external publishing advice
We act as a flexible sparring partner for your team — from milestone planning to publishing negotiations.

05

Content & Production

Twitch & YouTube campaign content planning
We plan authentic, entertaining formats that showcase your game’s strengths across streaming platforms.

Talent booking & show integration
We connect games with live event formats, talk shows or brand-hosted streams and secure fitting talent.

Content coordination for agencies, publishers & studios
We support internal teams with creator communication, scheduling and delivery — reliably and on-brand.

Video production support (e.g. promo spots)
We help script, coordinate or co-produce trailers, ads and social media content with the right partners.

06

Merchandise & Collectors Editions

Merchandise design, production & logistics
From mugs to posters to plushies — we turn your game world into real-world merch and handle everything from concept to shipping.

Physical Collector’s Editions
We create, produce and distribute special editions that delight fans and add long-term value to your brand.

Creator kits
We design and produce memorable mailings that make your campaign stand out and connect emotionally with creators.

07

Localization

Localization (EN/DE and coordination for other languages)

We translate and adapt your game content and marketing materials with cultural nuance and native fluency. Great localization isn’t just about words — it’s about preserving your game’s tone, humor, and emotional impact so players feel truly immersed, no matter their language. We also coordinate full localization pipelines for additional languages, ensuring your game connects naturally with global audiences.

Andre Wilimzig-Scholz

Founder

meet our founder.

Hi, I’m Andre Wilimzig-Scholz, founder of brand and heist. I started this agency in 2014 to support indie game developers and publishers with real, hands-on services that actually move the needle — from concept to launch and beyond.

I’m not just a consultant — I’m a lifelong gamer. I’ve been collecting games, consoles, and computers (yes, including the Amiga 500!) for over 20 years. This isn’t just work for me — it’s passion, pixels, and deep industry love.

Before diving into the games industry full-time, I studied History, International Politics, and Economics, and spent several semesters teaching as a lecturer at the University of Münster. That background sharpened my analytical skills — and helps me tackle creative projects with both heart and strategy.

Whether you’re a small indie studio or an established publisher, I’m here to bring clarity, structure, and honest feedback to your project. No fluff. Just support that feels like a second controller plugged in — right when you need it most.

Supporting the Industry.

We believe in giving back to the games industry and staying connected to the community we serve. That’s why we’re proud members of two key industry associations:

game — The German Games Industry Association, internationally recognized as the leading voice for Germany’s gaming ecosystem.

Games NRW, our regional network supporting the vibrant developer scene in North Rhine-Westphalia.